Make an Impact! Get your business noticed on the web

If you want your small business to grow and flourish you have to attract, engage and retain customers to increase your turnover and profit. But what is online marketing and how do you start putting a digital marketing strategy in place? A digital marketing strategy is...

Blow your own trumpet – showcase your happy customers

Whether you are an electrician or an online shop your satisfied customers are your biggest advocates. Word of mouth is a powerful marketing tool, and this can be used to your advantage by using customer testimonials on your website. Potential customers will want to...

Watch out for website ‘gotchas’

Your website is a big investment in your business. Remember this is probably how most people will find you. Your online presence helps to build credibility and allow potential customers to find the information they require about you easily. When you first start...

The importance of a logo

There are many important things to consider in relation to your communication with your customers. Beyond having a name for your business perhaps the next consideration is your logo. So why have a logo? Your logo is not just a small image you put next to your name, it...