If you manage a small business or you are a sole trader it can be a real challenge to reach your market. Finding an effective marketing strategy can make the difference between success and failure.
However much money you have to spend, it is really important to find the most effective way to spread the word about your products and services, find new customers and retain your existing ones.
First things first
Getting a website up and running is essential. It helps to build credibility and allows potential customers to find the information they require about you. When your website is in place – in the cloud – don’t forget to make sure your business software – on the ground – is protected with good quality antivirus and antispyware and that all data is backed up. This will allow your data to be recovered quickly if it is lost accidentally.
With your professional online presence in place You have two broad marketing options; are you going to reach your customers through online or offline promotion?
Types of online marketing include your website, a blog, social media channels, email marketing, Search Engine Optimisation (SEO), content marketing, video blogging and online ads. Whilst offline marketing is basically any activity not linked to the internet, such as television and radio promotion, brochures, flyers, banners, printed newsletters, leaflets, posters and business cards. Each method offers its own advantages and disadvantages and understanding these will ensure you spend your budget wisely and get the greatest return on your investment.
Much online marketing is relatively low cost. Effectiveness is fairly easy to measure and results can be tracked. A blog and content marketing can often be produced in-house and be used effectively to build your brand and cross sell. If you are interested in SEO then Breezit can help your business reach higher rankings in online searches. More traffic to your website means more potential customers look at what you do. We can also help you find the right pay-by-click service for your business.
Offline or “traditional” marketing can be very effective when targeting a local market. Consider ads in local and community newspapers, posters in shops, or leaflets posted directly through the door. Often people have more confidence in traditional marketing material. Printed marketing products generally have a “longer life” as they cannot be deleted with the click of a button. This approach also enables you to reach people who may not be big users of the internet. Tracking the success of offline marketing is not so straight forward, but can be achieved by linking special offers to specific campaigns for example.
Offline marketing can also be a powerful way to support what you do online.
At Breezit we can help with offline marketing as well. We have experienced designers and can print your business cards, stationery, promotional leaflets, flyers and brochures. Good quality printed products create a lasting impression and when reflecting the look of your website support and build your brand.
Lastly, no one should underestimate the importance of existing customers. If you’ve provided a great service or product, your customers already know and trust you and will be ready to come back to purchase again. Just as importantly, your satisfied customers are your greatest advocates and will promote you to others requiring your services. Word of mouth is a powerful marketing tool and it’s free.
For more details on how Breezit can help you market your business, please contact us.