Whether you are an existing business or just starting out, having an online shop is a great way to reach more customers.

For some, an online shop complements what they already physically sell, whilst for others it is their only outlet.

But if you want to enter the world of e-commerce where do you start?

There are two options initially; to sell your products through your own website or use a hosted site (i.e. sell through an existing online marketplace, such as eBay, Amazon or Etsy).

Hosted sites seem very attractive at the beginning. They have low start-up costs and make it fairly easy to get up and running. However, a hosted site will surround your products with competition and give you little opportunity to get your brand and products ahead of your competitors. You will also have to pay a significant chunk of your profits to the provider.

The alternative would probably serve you better in the long run. By starting your own website and using it to sell online you look serious, professional, and open for business. Your website will give visitors more information about you and your business, show testimonials and recommendations to build credibility, make sure your customers can quickly access the information they want and ensure their journey is free of difficult site-navigation. A good website, advertising your products and services will seal the deal.

An online shop is open whenever you decide. This could be 24 hours a day but remember this need not be the case. Weekdays only or office hours may well suit your sort of business better.

You should consider online payments and ensure that you accept all major credit cards. You may also want to ingrate your online payments with your accounts package.

If you are offering a service, consider adding an appointment calendar to your shop so your customers can book appointments online. One option allows you to take payments or deposits up front. A Breezit provided booking system can accommodate several service providers within your business. Your customers can book both the person and service they want.

The Breezit Shop lets customers view and browse your range of products, add their purchases to a shopping cart and securely pay at the checkout. If you run a business where people book services like beauty treatments, hair care and styling, massage therapies, or similar a calendar can be added to handle bookings. Never be double booked or miss potential customers again.

Please use the contact form to let us know what your needs are, and we will be in touch by return to draw up a comprehensive brief.

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