Looking to get your business noticed on the web?
More traffic to your website means that there are more potential customers looking at what you do.
Online marketing can be a very effective and measurable way of increasing your reach. SEO (Search Engine Optimisation) is a fundamental part of digital marketing because every year trillions of searches are conducted online, often with the aim of finding information about products and services.
SEO is the process of ensuring that your website appears higher up in the rankings in an online search. This is achieved through merit or ‘organically’ rather than by paying for an online ad.
So how does it work?
Of course, not everyone can be at the top of the first page in a search engine result but everyone can improve their website content and work steadily up the ranking pages. It may take many months to see but improvements in ranking results are achievable goals.
The ranking in an online search is created over time by a software program that travels the internet searching, locating and indexing websites for search engines. Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear and where on the search engine results pages when users type in a specific query. This is an ongoing process as the web is constantly changing.
How can it help my business?
Website analytics record the way users interact with your website and allow you to understand more about them. For example the number of incoming and outgoing visitors, whether they are viewing the site on a mobile, tablet or desktop, the length of time they were on the site, which pages they visited and if they clicked on links or filled out forms. This allows the success of specific areas of the website to be evaluated and, if necessary, improvements can be made.
Analytics allow you to understand potential customers that you would not have even known existed any other way.
In addition to using analytics there are a few tried and tested methods that tend to improve ranking performance.
Your site should be mobile responsive with all coding complying with the latest current standards. This will also extend your reach to potential customers who either don’t have or choose not to use a computer.
The inclusion of key words and phrases in your website text and image descriptions is important, along with the regular updating of site content. Examples of updating content include adding fresh testimonials, posting interesting news articles and running a regular blog.
External links to your website are important and should be included on Facebook and other social media platforms.
Also don’t forget properly captioned and tagged photographs and carefully crafted meta tag content.
Every business has many competitors trying to achieve the same goal, so there needs to be a long term commitment to getting results.
Breezit are specialists in increasing performance in search engine ranking and recommend regular review and amendments to site content in order to achieve this.
Please get in touch to discuss your requirements and we will contact you to draw up a comprehensive brief together with a quotation using the contact details here.