Blow your own trumpet – showcase your happy customers

Whether you are an electrician or an online shop your satisfied customers are your biggest advocates. Word of mouth is a powerful marketing tool, and this can be used to your advantage by using customer testimonials on your website. Potential customers will want to...

Watch out for website ‘gotchas’

Your website is a big investment in your business. Remember this is probably how most people will find you. Your online presence helps to build credibility and allow potential customers to find the information they require about you easily. When you first start...

Hosting? What’s that all about?

You want your business to grow and be more profitable. Whilst you are an expert at running your business, as you begin to move online there’s a whole new set of terminology out there that can cause confusion. One of the first terms you will be faced with when...

Back-up, why bother?

We all know how crucial it is to have a copy of important information in case the original is no longer available, but it’s all too easy to delay backing up your online data… until it’s too late. The effect of data loss on your business without a back-up...

The importance of a logo

There are many important things to consider in relation to your communication with your customers. Beyond having a name for your business perhaps the next consideration is your logo. So why have a logo? Your logo is not just a small image you put next to your name, it...

Online or offline – it’s your call

If you manage a small business or you are a sole trader it can be a real challenge to reach your market. Finding an effective marketing strategy can make the difference between success and failure. However much money you have to spend, it is really important to find...

What does your email address say about you?

Email is an essential aspect of how we communicate with each other every day. In both our personal and professional life, it’s hard to imagine now how we would get by without it. However, there’s so much more to consider when putting together a business...

Start-ups – a professional web presence is a no-brainer

Times are tough at the moment and many people are having to review and rethink their working life and look at alternative ways of earning a living. If you are branching out on your own there are many things to consider. Perhaps one of the most important aspects is how...